Tools and Programming to Improve Chapter Engagement During Social Distancing
During this unprecedented time, the institute has fast-tracked resources to help chapter leaders continue to deliver ongoing value to their chapter members. The Chapter Social Distancing Resources and Guidance page, provides a list of new tools, resources, and programming to assist your chapter in these efforts.
General Operations & Media Resources
This section includes key operations documents, media relations templates, and more.
General Documents PR/Letter Templates Chapter Reports Continuing Education Resources
2020 Designation Promotion Grant Program
UPDATE: The Designation Promotion Grant Program kickoff will be slightly delayed to allow CCIM Institute to provide chapters with the urgent support that they need during this unprecedented time. Please watch for further information in the coming days.
CCIM Institute announces the 2020 Designation Promotion Grant Program.
This is your chance to leverage national funds to raise awareness about the CCIM designation and designees on Main Street, Wall Street, or wherever your potential clients do business. Chapters are welcome to apply for matching or grant funds for their own project.
The review team — made up of CCIM volunteers — will review all fully completed applications within two weeks of submission. The current maximum funding amount per chapter is $2,500.
To qualify for funding, your project must meet at least one of the following criteria:
- Promotes the CCIM pin/designation as the global standard for professional achievement to new audiences
- Promotes CCIM designees as the local market experts to new audiences
New audiences include any group or company in your market that seems to be largely unaware of the CCIM designation and CCIMs but could see an outsized benefit from hiring or collaborating with a CCIM.
We encourage you to consider unusual projects that might be more memorable than a one-time advertising placement. How can you gain your market’s attention? While evaluating project ideas, consider these questions:
- Will the project reach an important audience that’s mostly unfamiliar with the CCIM brand?
- Can the project’s reach be expanded through video or other content marketing?
- Can you look to companies or other organizations in your market for inspiration or additional support?
Applications will be evaluated on a Chapter’s need for funding support. Requests for both matching funds and grants will be considered. A detailed budget for the project is required.
For questions, please contact Chapter Marketing Coordindator, Juliane Wilson at firstname.lastname@example.org.
2019 Annual Report and President's Cup Submission Form
The 2019 Annual Report and President's Cup submission forms are now closed. For questions, please contact email@example.com.
Chapter Marketing Resources
Explore all of the new resources, including customizable templates for membership, education, and sponsor promotions, approved logos, and more. CCIM Institute will regularly add and update resources.
Marketing Materials Course Promotion Marketing Webinars Logos/Social Media
Chapter Event Material Request form
Chapter officers and admins also have access to national marketing materials that can be distributed at chapter events and trade shows. Limited quantities are available per chapter.
Request Marketing Materials
As part of the ongoing chapter marketing support program, CCIM Institute is proud to roll out a turn-key graphic design resource for all chapters. Beginning March 4, 2020 chapters will have access to the graphic design tool Canva Pro.
Whether you're building flyers, designing visuals for social media and email marketing, or need to create something unique for that annual chapter event, Canva is an easy-to-use graphic design platform for non-designers. CCIM staff has already added a wide variety of CCIM-branded templates that were co-created with chapters and will continue to add new templates throughout the year.
Additional details include:
- The Canva Pro resource is free to chapters
- Chapters will have access to one Canva Pro account on a request basis
- Canva support will be available through CCIM staff
Canva Pro accounts are set up 1-3 business days after the request is received. For more information view the walk-through of setting up your Canva account.
For questions, please contact the firstname.lastname@example.org.
Chapter Marketing Office Hours
Silva Brand, a leading branding agency focused on the commercial real estate industry, will be available to all chapters on a weekly basis. Silva Brand will be holding office hours every week for one hour. During this hour, chapters will have the chance to video conference or call in to get any chapter marketing advice. If you are planning on attending and have materials you would like Silva Brand to look over prior to office hours, please submit materials here. Office hours occur every Wednesday at 3 PM Central (1 PM Pacific, 2 PM Mountain, 4 PM Eastern) and can be accessed through the following:
Video Conference (preferred): https://ccim.zoom.us/my/ccimofficehours
Telephone: +1 (929) 205-6099 / Meeting ID: 356-755-2890#
Please note: Silva Brand and CCIM Institute have the right to cancel/reschedule office hours. A notice will be posted here if that occurs.
Propel Chapter Branding Development Program
Over the next two years, Silva Brand will be assisting each chapter with custom branding and strategic planning. They’ll analyze your chapter’s messaging and the local competition to help you build a consistent, targeted marketing plan for each of your key audiences and further establish your chapter’s brand identity. The work will impact more than marketing. This program consists of 9 virtual sessions that will provide your chapter with a unique brand identity and an actionable marketing/programming plan. We’ll notify you when this service is available in your region to begin the scheduling process.
Please visit the Chapter Marketing FAQ page or contact Juliane Wilson, Chapter Marketing Coordinator, at email@example.com.